New In
Brands
Collections
Cart
Account
How to plan smarter purchases and grow your boutique this season
Black Friday is almost here — and for boutique owners, that means one thing: plan purchases strategically. The most successful boutiques know one truth: it’s not about buying more, it’s about buying smarter.
Use LEIVIP’s Italian fashion wholesale selection across our multibrand Italian wholesale catalogue to focus on what your clients will actually buy in the coming weeks — with the flexibility of a multi brand fashion platform.
🎯 Step 1 — Think like your final client
Customers right now are in three buying modes. Build your assortment around them:
- Festive events & parties: one statement look + separates they can rewear.
- Ski trips & cozy weekends: warm outerwear with city-to-mountain styling.
- Gift shopping: soft knits and accessories that feel special and easy to gift.
Boutique mix suggestion: 40% festive, 40% outerwear, 20% giftables — keeps stock versatile through Dec–Jan.
Buy based on habits, not hype: review last November’s bestsellers and replicate silhouettes/fabrics that moved fastest.
✨ Step 2 — Festive outfits: the party season starts now
Clients want refined shine, comfort, and easy elegance they can style multiple times.
- Velvet & sequin dresses in clean mini/midi cuts — flatter many body types.
- Metallic-thread jacket + skirt for office-to-party looks.
- Tailored blazers with subtle shimmer; strong margin and styling versatility.
- Statement accessories: crystal mini bags, jeweled belts to elevate basics.
Explore partywear from Civico 1, Doremi, and Gioya — elegant shine with strong sell-through in Italian fashion wholesale.
🏔️ Step 3 — Outerwear: ski-season & mountain style
- Cropped & long quilted puffers with belts or glossy finishes (ski-to-city crossover).
- Eco-fur coats and faux shearling for tactile luxury and easy upsell.
- Knit hoodies & fluffy vests as layering pieces with fast turnover.
- Statement puffers with bold, high collars and sporty details , perfect for après-ski looks and fashionable mountain getaways.
See outerwear from TD collection, Ray & Co, and Jamilla — strong design, fast delivery, and solid boutique margins via our multibrand Italian wholesale model.
🎁 Step 4 — Sweaters & giftable pieces
- Cable-knit sweaters and fine knit sets — photograph beautifully for social.
- Soft cardigans with pearl buttons or contrast trims — small luxury details.
- Scarf + hat sets and compact handbags that fit common gift budgets.
- Neutral/blush tones for broad appeal across age groups.
Great options from Azara, Amele, and Ray & Co — gift-ready fashion via our multi brand fashion platform.
🧠 Step 5 — Stock smarter with LEIVIP
- Start small: €100–€300 test orders across categories.
- Reorder weekly: restock winners instead of overbuying untested styles.
- Use LEIVIP photos: tease new arrivals on social before they land in-store.
- Mix brands in one cart: diversify without extra logistics cost.
Why it works: boutiques that refresh displays weekly sell up to 30% more at full price before markdowns.
🖤 Let’s grow together
Choose festive outfits that attract attention, outerwear that adds value, and giftable knits that keep your boutique relevant until January. With LEIVIP, you’re not just buying fashion — you’re building a smarter, more profitable business.
FAQ — Black Friday buying with LEIVIP
How often should I reorder during the season?
Weekly micro-orders keep inventory fresh and reduce risk. Restock proven winners; avoid deep buys on untested items.
What’s a good starting budget?
Begin with €100–€300 per category (partywear, outerwear, giftables). Keep liquidity for reorders that follow demand.
Which categories convert best online?
Texture sells: eco-fur, metallic blouses, velvet, knit sets, and embellished bags photograph well and drive clicks.
